In 2018, marketing is changing, and fast. New strategies and types of marketing are arising, increasing competition, but also increases the opportunities for businesses to stand out. That’s why today we will be talking about some of the reasons why video marketing is so effective;
Customers spend their time watching videos
People are now watching videos more than ever. Statistics have shown that 92% of all B2B potential customers are watching online videos on a regular basis.
That’s why businesses are now using video marketing as a strategy to improve consumer engagement. By adding videos to their emails they are increasing click-through-rates and by adding the video to their landing page, increasing conversions.
Videos are easy to find and share
Consumers who are looking for your services will search through the listings on Google. Did you know that 70% of the top 100 search listings on Google are video results? And by sharing this video across different social media platforms it increases the traffic to your website.
Videos are persuasive
Like we’ve mentioned on our previous blog about the psychology behind explainer videos, videos give the opportunity to use sight and sound to connect with the target audience emotionally through storytelling. Evoking emotions and therefore becoming memorable.
Videos are measurable
One of the best things about sharing a video on social media platforms is that it allows you to keep track of the number of views and shares. This will help in the future campaigns to know what works for your audience and what doesn’t.
Videos are cost-effective over time
Videos stay on Google results forever, unlike tv adverts which come and go within a few seconds reducing your overall per-unit spending over time.
Videos are able to convey a lot of information in a small amount of time
Videos can help companies concise their message in a short amount of time as compared to conveying the information through text. A lot of information can be condensed into a one minute video by using not only audio but visuals to represent the information.
All of the points above are really valuable reasons to why video marketing is effective, so why not switch your marketing strategy now?
Animated explainer videos are known for helping engage people, so why not use it to engage students?
Animated explainer videos are not only effective to explain the concept of a business, or are not only used to increase a company’s performance. They can also be effective in education for learning purposes.
Education is about transmitting new information to young people and making it stick in their mind. In traditional education, they do this by relying on oral teaching methods, but studies have shown that this method only appeals to 10% of students. 65% of students actually prefer learning visually. Which means schools and universities are really missing a great opportunity of improving their teaching methods to increase students performance.
Through animated explainer videos that combine storytelling, music and visuals, you are evoking emotion on the viewers, and therefore creating a memorable impression, which is education’s main purpose. To be remembered. As well as motivating students to real-world actions.
Regardless of those reasons to why animated explainer videos can be successful in the classroom, it’s also about the way our culture is heading. We are notably changing the way we look for new information, and videos are now the preferred method to research and learn.
Especially with millennials, that now go to youtube instead of Wikipedia to learn and research about things.
Culture is moving fast, and we have to keep up with it one way or another, and if this means changing the way we learn things at school for the better, then why not implement explainer videos to our education systems?
If you are struggling to find the right type of Explainer Video for your business then you are in the right place.
Explainer videos can vary from a large range of styles, and choosing one that is suited well for your business can be difficult if you don’t really have an understanding of the different types.
There are some factors such as your sector, message and target audience that will determine what kind of explainer video will fit your business best.
So let us teach you a little more about each different style so when it comes to deciding what type of explainer video you want, you can decide with confidence.
These videos are great for educational purposes. They mainly consist of screenshots of how a certain software or page navigates. Many companies use these kinds of videos as part of their employee training.These are usually the most economical option when choosing an explainer video.
2D animated character videos:
These are the most popular type of explainer video. They are based in storytelling which is a great way to evoke emotions in the viewers, and therefore making the video memorable. The way to storytelling is by showing the problem, and then the solution your service provides. It’s a great way of showing what your brand is about by humanising it with the characters.
2D motion graphics videos:
These type of videos are characterised by being straightforward. They are ideal for complex businesses or a service that is hard to explain. They are used mainly to visually explain a process, whilst still being contemporary and fun.
Whiteboard animation videos:
These are the most versatile type of explainer videos, as they fit any target audience. They are engaging and perfect for explaining complex concepts and process. The only issue with these type of videos is that the aesthetics of them don’t always fit a corporate and more serious business.
3D animation videos:
These videos are mostly used for commercial purposes. They allow you to go wherever you want with the video and are definitely the most eye-catching of all, but they have a catch! They are the most expensive, as they require a lot of more time and skill to produce.
In these kinds of videos, everything is recorded using a camera and real life. It’s a great way of creating real live examples to create true trust in the viewers.
Could explainer videos be the killer of powerpoint presentations?
The sales world has always relied on powerpoint slides and documents to win over new business. But in 2018 using powerpoint presentations as a sale pitch is a thing of the past. There’s a new trend to help close deals: presentation videos as well knows as Explainer videos.
Sure, text-based documents can be effective to your sales pitch, but let’s be honest, long PDF files, PowerPoint presentations, or white paper full of text can be hard to digest fully.
But when pitching your business through a video presentation, it allows you to combine speech and visuals, and compact a lot of useful information in a very short amount of time, which can be easily shared with a global audience and make you stand out from your competitors.
The best part about using an explainer video as your sales pitch is that you will generate value to your business before the very first pitch meeting with your clients if you even have to set one up that is! Because after your explainer video, you might not even need one!
Sales pitch explainer videos can range from different lengths and styles, but they all have one aim —sell the product.
A good sales pitch video needs to:
- Target the audience
- Create value for your business
- Be short and simple
- End with a compelling call to action
So next time you need to pitch your business why don’t you try doing it through a video presentation and see how it helps your business increase sales?
Explainer videos are becoming more and more popular amongst businesses.
Animated explainer videos are a great tool to market your business/idea.
It’s an effective way to entertain your audience, engage with them and persuade them to follow your call of action.
But how can an animated video have the ability to connect with people and convince them of a product or idea?
There is a whole science behind why they work so effectively.
Learning techniques –
Explainer videos are intended to ‘teach’ the viewer on a certain subject and the reason why it’s so effective to do it this way is that accordingly to some studies more than 65% of the population learns visually, but no matter what type of learner you are, it’s a fact that we all learn better when we are using more than one of our five main senses.
And by visually explaining your idea through simple messages, simple visuals, and simple audio you are allowing your future clients to retain and remember the information better in the future. Studies have shown that the brain retains 68% more information when presented with both visuals and auditory information.
Pattern interruption –
Explainer videos break up the monotony of a landing page that is usually full of text. This was you are capturing the clients attention and exciting them. This works by interrupting the usual pattern most people expect when visiting a webpage or deciding on a service. This will imprint your message across more effectively.
The art of storytelling –
Humans are driven by emotions, and through storytelling, we are allowing the viewers to digest information more easily because the information connects with emotions. By creating an animated explainer video with an easy to follow storyline you are allowing the viewer to connect with the story, and create an emotional bond making the message memorable.
The power of perception –
Up to 85% of people are more likely to buy a product if they first see an animated explainer video first. The more you see, the more you learn, and the more you learn, the more you believe. And this is what happens when a person watches an explainer video. Sometimes just reading plain text can leave clients wondering more about the product. What will it look like? What feeling will it create? How will it work? With video marketing, the case is completely different. Explainer videos offer the client to visually experience the service and something that you have seen with your own eyes and heard with your own years is 50 % more likely to stick in your mind that something you have simply just read about.
So when deciding on your next marketing strategy, I suggest considering an explainer video!
While Instagram audience is 10 times inferior as Facebook’s audience in France, its engagement rate is 60 times bigger and keeps increasing.
The problem of this social media is that it’s not possible to insert a link in a post to redirect the prospect toward your website.
Attract the client is therefore more difficult…
- Privilege relevant pictures related to your brand universe
- Share a story with your followers, show your product in everyday life
- Use exclusive pictures with your subscribers
As we said before, the engagement rate is higher on Instagram than Facebook.
- 32% of Facebook users interact regularly with a brand.
- 68% of Instagram users interact regularly with a brand.
Among popular subjects, you can find:
- Shoes selfies
Pictures with filters have 21% chances of being viewed and 45% chances to be commented.
Most used filters:
Work on your hashtags:
Don’t forget to use hashtags!
Those are keywords users look for when they search a picture on a precise subject.
Having hashtags means increasing your visibility!
Instagram allows you to have 30 hashtags maximum per post, but the best would be to have 5 original and relevant ones.
Nowadays, we use online videos for everything, whether we want to change the wheel of our car or watch a movie. We look for videos on the internet to entertain or inform ourselves.
According to The Guardian, video marketing might represent 69% of the online consumption traffic while 64% of marketing specialists think it will play a major role in their future marketing strategies. And if you’ve seen the stats about the future of videos, you already know that online videos will constantly grow.
But why? What drives people to look videos? Why online videos will end deleting social media in terms of popularity? Those are important questions that should be asked. Because if we understand why people watch them, we’ll understand how to improve them.
Here are some reasons:
1. Users trust video marketing
Every time you open your navigator and start looking for information about a topic, you’re not only searching for one or two good articles: there will be a million! Moreover, you don’t always know if those sources are reliable or not. It’s also difficult to say when an article is more reliable than another.
What about videos? When you find a video with a good quality, you doubt less about the reliability of the message. Now, it should be obvious that many low cost videos can be reliable and correct. Also, every high-quality videos are not always trustable. However, users will be more likely to trust information you share with a high quality video.
2. Video marketing is shareable
This is the biggest advantage of video marketing. When people watch something and like it, they will inform the others, they will share it. But you should do something that is worth being shared. You have to make an interesting, funny, emotional, honest or educative video and make it memorable.
3. Video marketing is memorable
If someone reads or listens to something, he uses only one sense. But if he watches a video, many more senses are stimulated, which makes him more likely to remember what he saw. You want people to remember who you are and what you do? Videos are the best tools to make that happen.
Of course, you might think there are many other ways to explain why video marketing is important, but the 3 points explained above are the essential ones. That is why Propulse Video proposes explainer videos. They shorten your selling process, increase your conversion rate and increase your sales.
Video marketing is therefore an essential element for your marketing strategy. If you don’t have one yet, you should start making one.
Sending a newsletter is a way to retain customers. Thanks to this letter, you can inform your clients about your company’s news. Moreover, it enables you to maintain a regular relationship with your clients and make them visit your website. All of this enables you to increase your website traffic.
However, to reach this objective, you have to choose the right time to send your newsletter:
- Weekday mornings from 6am to 8am: a huge number of individuals check their personal emails as soon as they wake up
- On weekdays from 12pm to 2pm: lunch breaks are an opportunity for people to check their personal mail boxes
- Weekday nights from 9pm to 11pm: most people are relaxing at that time
- Wednesday from 2 pm to 4pm: this time is also a good time to send a newsletter
- On weekends from 8am to 3pm: many people spend time on the internet during the weekend, especially during those times
- Weekday mornings from 6am to 10am: this time is ideal as most people check their mail box when they arrive at work
- Tuesdays and Thursdays from 2pm to 3pm: most of a company’s employees are present at work during those days
- Sundays from 6pm to 10pm: some people like to check their mail box at that time to have an idea of their next day